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Cranford 

,1 

SITUATED IN UNION COUNTY 
SEVENTEEN MILES FROM NEW YORK CITY 



REACHED BY THE 

CENTRAL RAILROAD OF NEW JERSEY 

AND Lehigh Valley Railroad 



Ferries at Foot of Liberty and West 23rd Sts. 
new york city 



OVER 120 TRAINS DAILY 



35 TO 45 MINUTES FROM NEW YORK CITY INCLUDING FERRY 



V V V 



Cqtnjtaining a Statement 
OF Cr,an ford's Claims to 

Co;^S I DERATION AS THE IdEAL . 
ALlYEAR-lfeuND ReSIDENCeTo\^ ' •' 



PUBLISHED BY THE 



Cranford Board of Trade 



4e:v* 



CRANFORD 



I 




THE VENICE OF NEW JERSEY" 




CRANFORD BOARD OF TRADE 

G. M. HENDRICKS. Pres. L. L. LOVELAND. Vice-Pres. 

S. R. JONES, Sec. and Treas. 



PUBLICITY COMMITTEE 

WM. F. HOFFMAN. Chairman. 
STANLEY H. CHADWICK S. R. DROESCHER 

FRED W. LANGE J. A. POTTER 

W. J. MCKEE 



Designed. Engraved and Printed by Cox Engraving-Printing Co.. New York. 
Photographs Copyright. 1913. by Howard Cox 



NEW vJERS^V 

CPR I i IQlyl ^ ' 



C R A N FO R D 




WHERE LINCOLN AVENUE CROSSES THE RIVER 



NEW vJERSE> 



iiiiBiiiiiniiiiiiiii 



CRANFORD 



a~ 




LEHIGH VALLEY RAILROAD P.RI1>GE 




CENTRAL RAILROAD OF NKW JERSEY STATION 



NELW JERSEV 



CRANFORD 





Cranford, New Jersey 

IN publishing this book, the Cranford Board 
of Trade has been careful to make no state- 
ment that would tend to mislead the reader. 
Its aim is to set forth in a true and concise 
manner the natural beauties and modern con- 
veniences that combine to make this as nearh' 
perfect an all-year-round residence town as 
can be found within easy commuting distance 
in any direction from New York. 

SITUATION AND CLIMATE. 

Situated in Union County, New Jersey, 
seventeen miles almost due west from New 
York City, on the southern slope of the Orange 
mountains, sheltered from the cold north 
winds of Winter, and open to the mild south- 
west breezes that come direct from the ocean 
only a few miles away, the climate is one of 
the finest to be found anywhere. It is to these 
conditions that Cranford owes its delightfully 
cool summers. A report of the State IJoard of 
Health describes Cranford as "one of the most, 
salubrious towns in the State.'' 




CRANFORD TRUST COMPANY BUILDING 



.NEW UEinSE.^ "^^ 



a iiiMi 



nguiiiiiiiiiituiiiiiiii C ^A y\. N I C-^ R I—' 




OCTOBER IN THE WOODS 




UNTOUCHED BY THE HAND OF MAN 



NEIW JERSEV ^ 



r^r^ /!^ hj p-o c? nj 




GRANT sriiodi. 




To the average business man the problem 
of selecting a suburban home is franght with 
no little diffienlty. The rapid growth of the 
city, and the great nnniber of nnsightlv fac- 
tories with their attending smoke and noises, 
that are crowding into most of the accessible 
snbnrbs, make it necessary for him to exercise 
the greatest caution in choosing the proper 
location. 

Xone of these nuisances will be found in 
Cranford, and as the property is wisely re- 
stricted, there is little chance that there ever 
will be. 

Cranford is strictly a residential town with 
an area of about four scjuare miles and a 
population of somewhat over 4,500. There 
are about 800 business men and women who 
live here and commute to the city daily. 

Tlie town is built Ujion both banks of the 
beautiful Kahway Kiver; or rather, the river 
winds its way in and out through the very 
center of the town, and so picturesquely 
serpentine is its course, that it crosses most 
of the principal streets at least once, and 
several of them are compelled to bridge its 



N EIW UERSEV ^ 







N E\N 



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CRANFORD 




R,e£ide 



N E:W vJE.R^t-Y _ 



CR/\N h^^l-C U 




•FAIR QUIET. HAVE I THEE HERE?" 





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CRANFORD CANOE CLDB 



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10 



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ri 




crystal waters twice witliiii a few luiiulred 
yards. Other streets follow the course of the 
river at a distance of a few hundred feet, thus 
giving the town as a whole a park-like ap- 
pearance. 

The residences built upon the river lots in- 
variably carry their lawns and flower gardens 
to the very brink of the stream, terminating 
with either nicely sodded banks or rustic stone 
walls, which in no wise mar the beauty of tlie 
landscape, but rather give that artistic effect 
which makes American gardens a constant 
source of admiration. Besides, many of the 
residences are built to face the river. This, 
combined with the scores of beautiful canoes 
always to be seen gliding to and fro on its 
surface, has caused Cranford to be termed 
"The Venice of New Jersey," with the differ- 
ence that here the houses are set well back 
from the banks of the stream, and with suf- 
ficient intervening space so there is none of 
the crowded canal-like appearance of the far- 
famed Italian (Mty. 

Indeed, the river is Cranford's chief claim 
to superiority over hundreds of other towns 




i^ 



FIKST l'Ki:si?YTERIAN CHURCH 



J N E.W vJERSEY ^ 



11 



RAN FO R U 



i»ii!ii{iiiiiiiiiHiiiiiiiiiitiiMi^i;i;U!i!Uiiiiiiiiiiiiiiiiiii Mi 




SOME PRIZE WINNERS IN CRANFORD'S VENETIAN CARNIVAL 



NEW JERSEV 



12 



r* P? A M P"0 o r^ 




III': ItlVER AXI) Sl'KItltY PAUK 



in the suburbs of New York. It is the fine 
touch of nature that makes it possible for the 
residents at all times to enjoy the various 
water sports in Summer, and perfect skating 
in the Winter, without the inconveniences of 
travel which so often mar the pleasure of these 
healthful jjastimes. 

The water is as pure as nature can make 
it; no sewerage or contaminating matter what- 
ever is allowed to enter it, as the river is the 
principal source from which the city of Rail- 
way, only four miles below, derives its water 
supply. 

TRANSPORTATION. 

The main line of the Central R. R. of New 
Jersej^ runs directly through the town and is 
the principal means of travel to and from 
New York on the East, and Philadelphia, 
Baltimore and Washington on the West, with 
all the intervening towns, among the larger 
of which are Newark, Elizabeth, Plainfield 
and Somerville. 

The Lehigh Valley R. R. reaches the south- 
ern section of the town about a mile south of 




%ie:w vJERSE 



13 



CRANFORD 




A NATURAL VISTA 




DENMAN AVENUE 



14 



>l EW xJERSEV 



lllllllilMIII 



C R A N FO ^ r^ 



WM.JPERR.Y" B>UILD[NfO 
E. KORTH AVE. 




CranTford Trust Co. BuildiKg 
LooKit/G East 






the Central, and is about to increase its com- 
mutation service for the use of that section. 
This railroad nses the Central R. R. terminals 
in New York and Jersey City. 

The Main Line of the New York and Phila- 
delphia trolley passes throngh Cranford one 
block sonth of the Central R. R. and fnrnishes 
fast transportation every fifteen minntes in 
either direction, throngh some of the most 
fertile and beantifnl sections imaginable. 
This means of travel has the advantage that 
one can stop at any intermediate point be- 
tween towns, and the nnmerons connecting 
branch lines make it possible to take an almost 
endless variety of pleasant excursions. 

The Central R. R. of New Jersey gives Cran- 
ford ninety-three trains daily between Cran- 
ford and New York, many of them making 
bnt two or three stops with a running time of 
less tlian forty-five minutes including the fer- 
ries, of which there are two, one from West 
23r(l Street, and one from foot of Liberty 
Street. 

The Central fleet of ten new double-decked, 
steel ferrv boats are the finest on the river. 



* N e:w jersev 



15 



ll 


ltlli8IJ!ll!:irii',;!il 









CRANFORD 




Hampton Hall 



N EV 



ERSE 



iiiiiii:liiiil:l!illilllil:l.lii;ililllllipi 



16 



iiMniiMHiwinmni) 



/^ r^ A Ki cr/~\ r-s r-^ 



and arc niii exclusively for the train service, 
there heinii ii<» <>thei- ti-attic Ix'tweeii their 
terniiiiais. 

The c-()iimmtati()ii rate is 1(1.55 for sixty 
rides, or a little more than ten cents a trip. 

The trains of this rosid are ahvavs well 
lighted and comfortably lieated in the Wintei- 
months. Nothing but anthi-acitc coal is nsed, 
therefore, the cars are clean and free from 
cinders, and most important of all, there is 
always a comfortable seat for every ])assenii(*r. 
In brief, a man may reach his place of busi- 
ness in New York in virtually the same time, 
and at about the same cost, from Ci-anford as 
from the ])i-inci]ial residential sections of the 
City itself. 

The Central 1\. K. has a six track stone 
ballasted road bed all above lii-ade, thus insur- 
ino- plenty of fresh air and sunshine. The 
view from tlu^ windows is one continuous 
l)anorama of beantiful lands<-ai)e dotted with 
pretty homes. In fact, the short, pleasant tri]) 
morning- and evening-, is a real pleasure and 
gives one an opportunity to glance through 
the daily ]»a]>ers or have a ]»leasant chat with 




.:>l''i.. 






Nj e:w vjtRStLY 



CRANFORD 



}\o\iddJf Scerv.es 




18 



Nj-v JERSEV 



one's neighbor in absolute comfort. Contrast 
tins to a ride m the crowded subway with its 
jostling crowds and foul atmosphere, or with 
any of the so-called rapid transit systems of 
the city with their outlook of brick walls or 
nusigiitly slums. 

To tlie people who live in crowded city 
apartments, a trip to Cranford would prove a 
revelation and help to solve the pn.blem of 
how to escape the many necessarv evils of citv 
life. Especially will the attractions of this 
town appeal to those who are blessed with the 
responsibility of bringing up (.bjldivii to be 
healthy, useful citizens of our commonwealth. 

WATER SUPPLY. 
Cranford's water supply has been pronounced 
by experts to be practically perfect. It is 
artesian well water pumped from a great depth 
into a large stand pipe from wliich it flows to 
every part of the town, under pressure wliich 
is suflficient at all times to iiive excellent 
service. 

FIRE DEPARTMENT. 
The high pressure hydrants tlirougli<mt the 



BuSIhfESS BuiLDIhfcS ON EASTMAK' ST. 



0-. 




BusiKess Sectiok frokR.R. Depot 



MEW Jersey 55 



19 



msmiMiiiiiiiiiiiiffliinii 



p 



CRANFORD 




•A SKCUET NOOK IN A I'LEASANT LAND 
WHOSE GROVES THE FROLIC FAIRIES PLANNED. 



NE:W JERSEY 



20 



C F? A N FO R 




FIUST CIIl'UCII OF CHRIST S( I KN riSl' 



town make the use of tiie eiiiiiiies needless, as 
by eonplin^ the hose direetly to the hydrant, 
it is possil)le to tlirow a two inch stream over 
any bnilding. Cranford is fortnnate in liav- 
ing- an eiftcient tire department, consisting of 
both lioolc-and-ladder and hose comi)anies. 
which, conple<l with an electric tire alarm sys- 
tem exten<lin«i t(» every district, gives am])l(' 
tire protection and rednces insnrance prcnii- 
nnis to a minimnm. 

MODERN CONVENIENCES. 

Next to a plentifnl sni>i)ly of pnre water, 
the most important item that makes for com- 
fort and well-being is i)roper light. In this 
regard Cranford has everything that conld b<' 
desired. IJoth gas and electric cnrrent of 
standard (piality and dependability, at reason- 
able rates, is piped or wired to every section. 
Most of the residents nse electricity for liglit- 
ing their homes and gas for cooking ])urpos('s. 

The streets are es])ecially well lighted with 
•the new tungsten lamps, Avith the addition of 
flamming arcs in the business centers. 

Telejihones are as much a i)art of the liom<' 




liiiliWIilMlililjiiiliiiilillilllll 



NELw jerse:v 



21 



r:RANFORr 




SYCAMORE RAPIDS 




NEW GRADE SCIlooL XEAIIING COMPLETION 

. N !L. vv '^ "~'' " ' 



22 



"^ CRANFOCD r 



Crai\ford Wir\ter Scerxes 




CRANFORD 




:iiliiMili[i;i 

L— 



NEW JERSEV 



iiimiimigiiiiniimiiiiiiiiiii 



r'TP A M p-op? ri 



ill Cruiifoi'd as in any city, and it is a jiival 
coiiifort to the man doing bnsiness in New 
York to know that lie can converse with his 
family at any minute of tlie day or niulit 
should occasion arise. 

The sewerage system is a feature that is 
too often overh)oked by the iiiaii who moves 
to the snbnrbs. A good sewerage system is 
an absolute necessity in every town. This 
problem lias been worked ont in ('ranford ac- 
cording to the best engineering practice, with 
mains and latterals reaching to every district, 
and converging into a trunk \'u\{\ which in 
turn em]>ties into tide-^^'ater many miles away. 

STREETS. 

The streets are of macadam coiistrnction 
with concrete cnrbs and gutters in most sec- 
tions. 

Another featnre of Cranford is its si(h'- 
walks which are noticeably fine, and often ex- 
cite favorable comment from the visitor. The 
residents take special i)ri<le in the cleanly 
condition of both streets and sidewalks. 

The main streets of Cranford connect di- 




LADIES' DAY AT THK r.OVS' ClAU 



NELW OERSEV 




WALNUT AVENUE 



rectly witli the Avonderfiil County road system 
for which the State of New Jersey is so justly 
famous, thus affording the automobilist an un- 
limited choice of delightful tours, including a 
direct route to all the sea-shore resorts of the 
Jersey coast on the south, and on the north 
and west, through the wonderful mountain 
and lake region as far as the Delaware Kiver. 

SCHOOLS. 

In a State noted for its fine educational 
facilities, Cranford is ranked among the first. 
It has one High School and two grade schools, 
with two more buildings in course of construc- 
tion, which, when completed, are expected to 
meet all reciuirements for years to come, thus 
obviating the necessity for part-time condi- 
tions such as prevail in many cities. In these 
schools are taught all the branches, from 
kindergarten to college requirements. Manual 
training, vocal music, domestic science, and a 
complete business course are included. 

CHURCHES. 
Cranford has eight churches of various de- 



TT 



:#^^ 




m 



ERSEY 



26 



C F? A N F="0 R r 




CRANFORD CASINO AS SEEN FROM THE RIVER 




iiomiiiatioiis, including Presbyterian, ^Fctlio- 
dist, Episcopal, Catholic and Christian Sci- 
ence. Some of the bnildings are very fine ex- 
amples of architecture. Their organizations 
are numerous and active, keeping young and 
old interested and cultivating a fine, broad, 
religious atmosphere. 

STORES. 

All the ordinary needs of the townspeople 
are met by the local stores and markets. The 
surrounding country affords abundant sup- 
plies of fresh fruits, vegetables and dairy 
products. When occasion necessitates shop- 
ping in the city, the free delivery service of 
all the large Newark and New York depart- 
ment stores proves a great com* :nence. 

BANK. 

The Cranford Trust Company offers every 
modern banking facility. Its officers and di- 
rectors are men of wi<h' business experience, 
who have lived many years in Cranford and 
know its conditions and needs. The Company 



E:W JERSi 



CRANFORD 



Scerves Duri^g tKe X.J. State 
Cs^noe Associ<\,tior\ Meet 




^ii!liltli!iiwiiiii|{|iii:|ii'iiiiiNiiiiiii!:iii!iiii:ijij::i:ii^ 



28 



NEW xJERSEV 



A N' ^ 




A HOLIDAY SCENE ON THE RIVER 




APl'KOAOH TO THE GOLF CLUB 



NEW vJERSEV 



CRANFORD 



THE MILL AT 
OSCEOLA FARHS 







siiii|iiiii iiiiiiiii;iiiiiiii:i I h .■:;!/ -i i'liiiiiiiiiiiBiiiffliiiiiiiiiii 



30 



N EL \^ vJ E R S £ "Y '''**'""*^''i'i^i"ii'i"i''i' iiiiiiiiia'i«iiiiiiiaiBiii;iiiiHiiliil!llllllllllllli|ro 



operates Banking, Trust, Eeal Estate and 
Safe Deposit departments. In the arrange- 
ment of each department the management has 
been careful to incorporate every feature 
necessary to make the transaction of business 
with this institution a real convenience and 
pleasure. 

BUILDING AND LOAN. 

The Cranford Building & Loan Association 
is on a sound financial basis, having been 
established a great many years, during which 
time it has assisted in the erection of many 
fine residences. Its plan enables one to build 
a home and have the comfort of living in it, 
while paying in small monthly installments, 
with the absolute assurance that he will have 
full title in a few years. 



MAIL SERVICE. 

There are three regular mail deliveries daily, 
with post boxes situated at convenient points 
throughout the town, from which frequent 
collections are made. 




mMs£>*. -iSt'^''^'''''rtWirT-" 



ST. PAO LS }A.E.CHV rc h 
LASTMANf ST. 




P'fR.STM.E.CHU'^ 
Walnl^ Avf, 



d 



JERSEY 



31 



CRANFORD 



THE 
RIVERSIDE 




32 



N El W vJ E R S E1"Y" ''''"'''''""'''''"""''i''''''''''i'"'"""''i''"""ii'''"''"^^ 



R A K! F 




THE ItlVKU NEAR HOLLY STREET 



CLUBS AND SOCIETIES. 

The clubs, of which there are a large num- 
ber, furnish ample opportunities for social en- 
joyment. Foremost among these is the Cran- 
ford Casino or Country Club with a large 
and growing membership. The club-house is 
beautifully situated at a bend of the river, 
from the porch of which one may view a 
quarter mile of sparkling water in either direc- 
tion. The house contains reception rooms, 
billiard parlor, bowling alleys, stage and large 
hall and ball-room, and is the scene of much 
life and social gayety throughout the year. 

GOLF. 

In Cranford the golfer can indulge in his 
favorite pastime under most pleasant con- 
ditions. The Cranford Golf Club, having out- 
grown its original quarters, has just taken 
possession of its new eighteen hole course, 
which is delightfully situated among the rol- 
ling hills on the shore of Echo Lake, and is 
acknowledged to be one of the finest in this 
country. The club-house, which is built on a 




iEW vJERS 



33 



lipiiiiiniiiiii 



CRANFORD 




CRANFORD GOLF CLUB ON ECHO LAKE 



hi<2,li bluff overlookiiij^- the lake, is a model of 
beauty and convenience. Among the nnnier- 
ons members are many well known players 
from New Y(nk and other nearb}^ cities. 

CANOE CLUBS. 

There are three canoe clnbs, each with a 
pretty <']nb-lionse nestling nnder the trees on 
the banks of the river. These clnbs are the 
very life of tlie town dnring the Summer 
months. The numerous pretty, little craft, 
with their light-liearted occupants, always 
coming and going; the musical ripple of water 
under the bow, and the dip of the paddle, 
blended with the merry laughter make a pic- 
ture not soon to be forgotten l\y those who 
witiu'ss the siglit for the first time. 

Tlien tliere are the regattas, in which out- 
of-town clubs often take part, and the keen 
rivalry for lionors brings forth some fine ex- 
hibitions of strength and skill. 

BOYS' CLUB. 
The need of properly supervised play for 



NELW JE.^vw. 





''»i'!i:frTBiK!,['i 



m 



C R A N FO R D 



yJA'.'' [if 




A I'KIVATE PAKK OX 'rili: KlVKi; I^AXK 



NEW UERSEY 



35 



— _- , 

lpi|liW|l|l|l||||l|llt|l||l|l|l!l|l||||||Pil|l|l|l|i!IMi||l|{!|i| 



CRANFORD 



-Al\ 

Artists 
paradise. 




..,,;j;iiiiiiiiiiiiiiii!i!iiiiiiiiiiiiii!iiiiiiiiiiiiii!iiiiiiiiuiiiiii!iiiiiiiiiiiiiii:i:iii:iiiiiiiia 



NE.\V OERSEY 



liliiiiliKiluliirlllillJiillfnf;. 



o A M T:rr^ O T^ 



our boys and girls has been recognized. This 
need has been met in a most practical and 
satisfactory manner by the Boys' Club of 
Cranford, which is conducted somewhat on the 
plan of the Y. M. C. A. 

Tliey have a spacious clul)-house and gym- 
nasium with ample grounds containing run- 
ning track, tennis courts, baseball and ath- 
letic fields. Here, under the guidance of a 
trained director, the boys from the age of 
twelve years up find enjoyable exercise for 
the proper development of mind and body. 

One day each week is set aside for the girls, 
when they have full club-house and athletic 
field privileges. 

Contributing also to the broader and better 
life of Cranford, are literary and social clubs 
and societies which hold frequent gatherings. 
Prominent among them is the Village Im- 
provement Association, composed of public- 
spirited women who take an active interest in 
all matters pertaining to the town's welfare. 




NEW HIGH SCHOOL IN COURSE OF CON.s TKIC Tlo.N 



NlELW UERSEV 




N EV 



38 



CRANFOR D 



!lie' 




A (iLniPSK OF THE OLH MILL 



LODGES AND FRATERNAL ORDERS. 

Nearly all of the fraternal and benetieial 
orders have lodges in Cranford : Among them 
are the Free Masons, Foresters, Royal Ar- 
cannm, Elks, Ked Men, and others. 

In fact, Cranford has every possible modern 
convenience that conld be desired. At the 
same time its natnral charms are rare for a 
town so easily accessible to the city. A few 
minutes' walk in any direction will bring one 
into a section nnsurpassed for natural beanty. 
In most snlnirban towns the ontlying districts 
are the continnalion of other towns. Cran- 
ford, however, is snrronnded by farms and 
woodlands, though itself a city so far as con- 
veniences go; it lias the ccnnitry at its doors. 

THE CARNIVAL. 

Each year Cranford decks itself in bnnt- 
ing and .Tai)anese lanterns, and the canoe- 
ists vie with one another for the prizes offered 
for the best decorated and most novel canoes 
in the grand night parade. 

People come from miles aronnd to see the 




■iiMiiiyymiiMiiimiyu j^j EL'W vJ E R ^ t- Y 



39 



CRANFORD 




RESIDENCK OF AIK. A. V. HAKT 




ONE OF THE NEW STREETS 



40 



« N EW JERSEY 




C.ASIKO AYENU£ 



NE-W vJERSE^ 



41 



CRANFOR D 




spet-tac-le, which is one that defies description. 
I ma nine, if yon can, two miles of beantifnlly 
wocmUmT lawns decorated to the water's edge 
on both sides of the river, with thonsands of 
Jai>anese lanterns arranged in artistic designs, 
snpplemented by flags and draped bunting. 
Then the hundred or more beantifnlly decor- 
ated canoes and floats, gliding shnvly np and 
down the stream to the strains of enchanting 
music. The scene is, indeed, a veritable fairy 
land of color and life. 

After witnessing one of these carnivals, 
Professor A. L. Johnson, M.S., A.M., wrote 
the f<dlowing description which is liere used 
with liis permission : 

"For several years it has been the custom to 
liold an annual water carnival on the beautiful 
Railway river, which flows lazily in its wind- 
ing course through the town on its journey 
to the ocean. Hundreds of visitors have spent 
a i)leasant afternoon or evening viewing the 
artistically decorated canoes with their variety 
of color as they floated gently on the placid 
bosom of tliis peaceful river. Here and there. 




PUBLIC LIBRARY 
jvflLN ST. 



V/' 



SHER^ANl SCHOOL 
LlKCOLW AVE. 



42 



EPS E V 




C R A N FO R D 




THE nUTTON-r.ALL TUKE 



iiiiiiiii:!;iai;yiuiiiiiiuiiii;iiiiiiiiii,iiiiiiiiiiaiiii 



N E:W Ot-KiDtLY 



43 



RAN FORD 



iilM 



PlCTUR.E5QUE^P0TS- \>C CRA/lFOaD 




44 



NEW UERSEV 



w 



r P? A M TTOD m zr 



by green banks and shady lawns which form 
a perfect setting, one blessed with an artistic 
temperament has caught pictures in color, 
which reminded him of sunny Italy, mayhap 
some accidental grouping has called up in his 
memory a nearly forgotten picture of far away 
Venice. A song, perhaps, has come floating 
across the still waters and a passing canoe 
has been suddenly transformed, as if by a magi- 
cian's wand, into a peaceful Venetian boat and 
its paddler into a picturesque gondolier. 
Giotto, during the half century of his labors, 
never had more wonderful subject for his art 
than may be found during the progress of a 
water carnival. True, the stones of Venice are 
not here, but the rich greens, the brilliant 
colors, the wonderful variety of lights and 
shadows are more than suggestive of that city, 
which has become the artist's Mecca, and to 
which lovers of real beauty in art make their 
annual sacred pilgrimage. 

A river is an asset whose intrinsic worth 
cannot be estimated in any expressed valu- 
ation. It sometimes has commercial richness 





A DRINK AT THE BUBBLING Sl'KiX, 



N EIW UERSEV 



45 




R.ESIDEVCE OF 
HARRY R.VaK SAUX 



-w 




RoraaaCatKolic CKurcK 
& Rector/. Mila St. 



wliicli yields a substantial profit to a coni- 
iiniiiitv. Aj;aiii, its worth may be purely 
iestlietic, and may be indicative of the spirit 
of the town throniih which it winds its way. 

Onr riv(M' fully ex])ress(^s the temperament 
(d' the ]teo])le who dwcdl aloui;- its tortuous 
course. There is (|niet, ])eace, contentment in 
this t(^^^■n of homes which we sinceridy believe 
is the very paradise of loveliness and natural 
beauty. The j>()lden thread of mutual hel]»ful- 
ness and j^ood fellowshi]) is the war]) of its 
iiood citizenshi]), bindiuii together its A\'oof of 
human (dements int(> a Avon<lerful tajK'sti-y of 
concord. 

This (larden spot, resplendent in its liala 
dress of rich foliaiic and beautiful flowers, has 
become the Mecca of all tliose -who souuht the 
quiet restfulness, and the freedom from care 
for wliicli they have been eternally searcliiuii. 
East and AVest, North ami South, they have 
wamlered like Sir (Jalaliad of old until they 
found tlie tem])le of their dreams uiidci- tlic 
shadow of a ^reat city, and the quest was 
ended." 





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NELW vJERSEV ^ 



RAN FOR U 



The Cranford Board of Trade presents this statement «/the town s exceptional in- 
ducements to the home-seeker, confident that it will appeal to all thoughtful people. A visit 
t? SfSd will satisfy the most exacting person that its claims have not been overstated. 




MAP SHOWING CRANFORD IN ITS RELATION TO NEW YORK AND OTHER 

IMPORTANT POINTS 




V\ CENTRAL. RAILROAD V^/j , ////// OF M 




MAP OF CENTER SECTION OF CRANFORD 



NELW JERSEV 



jiiiiijiii 



48 



CRANFORD 




THIS Company operates a Realty and Insurance Department, representing the most 
desirable real estate developments in Cranford. 

Maintains a modern efficient Banking Department, allows interest on deposits, col- 
lects checks payable anywhere in the United States free of charge. 

The Safe Deposit and Storage Vaults of the Company are the most modern that 
brains and money can produce and are both fire and burglar proof. 

The Trust Department executes trusts of every description, acts as Administrator, 
Trustee, Guardian, etc. 

The Officers of the Company desire to meet persons wishing to change their pre- 
sent banking arrangements or open new accounts. 

CRANFORD TRUST COMPANY 

CRANFORD, NEW JERSEY 

OFFICERS ; 
T. A. SPERRY. President N. R. FOSTER, Vice-President 

G. M. HENDRICKS, Treasurer E. N. BERGERSTOCK. Assistant Treasurer 

Capital, Surplus and Profits $128,000. 

Nl F* \A/ J F* P? S E'V^ tililiiUillWilUuiiiiliiiiiK 




CRANFORD 



i3i 




Osceola Farms, 



beautifully situated on the Rahway River in Cran- 
ford, N, J., are admirably adapted to breeding and 
, perfecting the strains of thoroughbred stock. The 
Farms are mainly devoted to Clydesdale Horses, Ayrshire and Brown Swiss Cattle, although 
the dairy and its appurtenances are an important and most interesting feature. 
1. -The Dairy Barn, in addition to being all that a dairy should be, contains completely 

equipped apartments for the Herdsman and a club room for the men. 
2. -OSCEOLA CHIEF, one of the Prize Winning Clydesdale yearlings. 
3.— EVADER, of show ring fame and acknowledged to be one of the finest Clydesdale 

stallions ever imported from Scotland. 
4. -The picturesque Rahway, which flows through the Farm for more than two miles. 



50 



vJERSEV 



CP A Kin-OR D 




5. -SHEVADO LASS, a Clydesdale Mare and winner of many blue ribbons. 

6. — Dam, with Grist Mill in the background. 

7. —Imported herd of registered Ayrshires. 

8. -PRINCE GEORGE, a young Prize Winning Brown Swiss bull. 

9. -STARLIGHT HEKTOR, Brown Swiss herd bull, weighing 1,900 lbs. and winner of 

many blue ribbons. 
10. —Part of the thoroughbred, Brown Swiss herd. 

11. — Dairy Barn interior, where have been introduced all of the latest devices for sanitation. 

12. — One of the many shady drives along the banks of the river. 



NEW JERSE^r 



J 



CRANFORD 



liiiiiiiiiiiiiiDniiiinHiiiiii 







Oakley & Son 

ARCHITECTS 

ELIZABETH, NEW JERSEY 



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52 



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C R A f^' P"'~» C3 »~> 




^."^ Green Stamps— 
A National Factor 
In Home Economy. 



^ As a stimulant to cash trading and an efficient dis- 
couragement to credit buying, j^."^" Green Stamps occupy 
a unique place and wield a healthful influence in the retail 
business methods of to-day. 

^ Progressive merchants give ki.'^" Green Stamps be- 
cause they know they fully represent the discount they 
can afford to give on your cash purchases and also know 
that this discount is thereby returned to you in a higher grade of merchan- 
dise than you could purchase with the equivalent in cash. 

^ You can readily ascertain that the same article which you so easily 
acquire for One Book of jH.'*^' Green Stamps would cost you from $3.00 
to $6.00 in the larger Department Stores, conclusively demonstrating the re- 
markable savmg which the Little Green Stamps represent to the home. 

^ You may also obtain Jt^.**^" Green Stamps 
in exchange for HamUtOlt (Eon|JOns 

packed with a large variety of the standard 
goods you purchase for daily use. American 
Tobacco Co.'s Tags and Coupons, as well as 
various Soap Wrappers, Trade Marks, Labels, 
etc., are also exchangeable for ^."^K Green 
Stamps at anyone of nearly Six Hundred 
Premium Parlors in the United States. This 
is another valuable aid in filling your Stamp 
Books and obtaining your Premiums quickly. 

The Sperry (Si 
HutcHinson Co. 

2 West 45th St. New York City 




MEV 



£RSEY =!^ 



53 



CRANFORD 




M* Bprties 3Sutlliing Company 

BUILDING CONSTRUCTION 



ELIZABETH, 



NEW JERSEY 



NELW vJERSEV 



54 



iiiiniiBiiiiiiiiii) 



CRANFORD 



^n 



FOR MAXIMUM PROTECTION OF 



Metal 
Brick or 
Wood 




Select from 
Following 
List of 



ARCHITECTURAL PAINTS 

POLAR WHITE— An exterior White Paint with the whiteness and gloss of white enamel. 
Two coats will do the work of three coats of ordinary white outside 
paint— and outwear all others. 

RED WARRIOR— The Redest and most durable red in the market. 

ARMOR CLAD RED-The ideal first coater for structural iron. 

GRAPHITE ELASTIC PAINT— For bridges and all kinds of metal surfaces where ex- 
treme wearing conditions prevail. 

GRAPHITE ELASTIC No. 70 -Handsome gray, light enough to be attractive, and dark 
enough to avoid showing coal smoke and dust. 

Made only by 

THE NATIONAL PAINT & VARNISH COMPANY 

CLEVELAND, OHIO 



I 



The 

Chi - Namel Way 

Is the Economical Way 

To Finish Walls, Woodwork, Floors, Cement and Shingles. 

USE. 



I 



FOR INTERIOR 

Natural Varnish— for wood floors. 

Cementono Floor Finish — to make cement floors waterproof and prevent dusting. 

Heavy Interior- for upright trim. 

Dull Wall Enamel — for either smooth or rough plaster. Waterproof and 

artistic. 
White Enamel— for exterior as well as interior trim. 
Paste Filler. 

Stencil Designs and Stencil Colors. 
Glaze Colors— for walls. 

FOR EXTERIOR USE. 

Chi=Namel Exterior Spar Varnish- for surfaces subjected to weather exposure. 
Chi=Namel Cementone — for waterproofing and decorating the walls of cement buildings. 

Made in colors to match all building stones. 
Chi=Namel Shingle Stain. 

Complete color schemes for the decoration of a single room or a whole house will be 
furnished free by the Chi-Namel Decorative Department. 



Chi=Namel 
Chi=Namel 
Chi=Namel 
Chi=NameI 

Chi=NameI 
Chi=Namel 
Chi=Namel 
Chi=Namel 



THE OHIO VARNISH COMPANY 

8700 KINSMAN ROAD CLEVELAND, OHIO 



NEW vJERSEV 



■ii: 



INCORPORATED 1870 ORGANIZED 1891 

Plaunfield-Union Water 
Company 



The Plainfield-Union Water Company supplies the inhabitants of the City of 
Plainfield, the Borough of North Plainfield, and the Borough of Fan- 
wood, Township of Fan wood, Westfield, Borough of Garwood, 
Township of Cranford, and Boroughs of Roselle, 
Roselle Park and Kenilworth with water 
for domestic use. 



"The Purest and Sweetest that Nature 

Can Yield" 



The water supplied by the Company has been analyzed by 
Allen Hazen, Esq., a leading hydraulic expert of Boston, 
and pronounced by him to be water of "great organic 
purity," and in a letter to one of the Company's patrons 
he adds, "You are to be congratulated upon having so 
good a supply, and you need have no anxiety whatever 
as to its wholesomeness." 

The interest of the Company is identified with the com- 
munities in which its plant is located, and it is the policy 
of the management to do its full share to promote their 
growth and prosperity. 



The Company Refers to All Its Patrons. 



A representative of the Company will be pleased to call on 
parties who do not at present use water from its mains, 
and explain rates, terms, method of service, etc. 



PLAINFIELD-UNION WATER COMPANY 

175 North Ave., Plainfield, N. J., and 107 W. Broad St., Westfield, N.J. 

56 



CRANFORO 




ENTRANCE GATES. WEST BOULEVARD. UNCOLN PARK. 



Lincoln Park 



Attractively situated in Cranford, New Jersey, five minutes walk from 
the railroad station and the center of town. A beautiful park for the ex- 
clusive use of the residents. Large plots and private streets closed by 
artistic gates, insuring absolute quiet and exclusiveness. 



Lincoln Heights 



Recently developed into a first-class residence section, with all improve- 
ments, such as sewer, sidewalks, etc. Sufficient restrictions to insure a 
good class of houses. Its location is nearer the station than any other 
property in Cranford now on the market, its most distant lot being within 
five minutes walk from the station and center of town. Trolley line 
passes the property. This property has the highest elevation of any pro- 
perty along the Central Railroad of New Jersey. Send for illustrated 
book to LINCOLN HEIGHTS REALTY COMPANY, or S. R. 
DROESCHER, Cranford, New Jersey. 



NEW JtERSE 



iiim 



CRANFORD 



BUILDING PLOTS IN THE FINEST SECTION OF CRANFORD 

Admittedly the best property now 
on the market, only seven blocks 
from the Railroad Station. 

On one of the best avenues and 
bordered on one side by the beauti- 
ful river. 

Very convenient to all Schools, 

Clubs, Churches, and the new 

Golf Club which is on the same 
Avenue. 




HOUSE NOW ON THE PROPERTY. 




PANORAMIC PHOTOGRAPH OF OUR PROPERTY LOOKING SOUTH 

Reasonable restrictions to properly 
protect your home. 

Concrete sidewalks and curbs al- 
ready laid. 

Sewer, Gas and Water connec- 
tions already in each plot. 

Ornamental Electric Lights and 
Macadam Streets. 

Each plot has fruit and shade trees. 

Call or send for Booklet — suggestion to home builders. 

D. EVERETT DAMON W. SPENCER DAMON 

Tel. 178 Cranford, N. J. or Tel. 5 Cranford, N. J. 

Telephone Beekman 3630. 44 Beekman Street, New York. 




ne:w vJersev 



iiiiiiiiiii 



08 



C R A *^' '^'^ "^ ""^ 



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Residence of the late Thos. A. Sperry, Cranford, N. J. 

ENTRANCE GATES AND IRON RAILINGS. 

We build Wrought Iron Entrance Gates and Railings from inex- 
pensive ones of simple design to the most elaborate and costly, but 
all are made with the thoroughness for which Anchor Post Pro- 
ducts are noted. 

FENCES FOR COUNTRY ESTATES 

and suburban residences keep their alignment and cost little or 
nothing for upkeep when they are of the rigid Anchor Post con- 
struction. We build them in the widest variety of styles and in 
designs suitable for every purpose. 



TENNIS FENCES. 

Anchor Post Tennis Fences and Backstops are designed for this 
particular service and last indefinitely. They are in use on the 
courts of leading Country Clubs and many private estates through- 
out the country. 

We have a catalogue illustrating our various fences and gates and 
will gladly mail you a copy upon request. 

ANCHOR POST IRON WORKS 



165 BROADWAY 



NEW YORK 



NEW JERSEY 



CRANFORD 




THE IMMENSE FACTORY ORGANIZATION BEHIND 

The New Aeolian Hall 




HE twelve great factories of the Aeolian Company, pic- 
tured in part above, compose the largest, most modern, 
most efficiently and economically conducted manufacturing 
organization in the music industry. 

From these factories during the past decade have 
come instruments which, like the famous Pianola, Pianola Player- 
Piano, and the wonderful Aeolian Pipe Organ, have astounded the 
music world and revolutionized the piano-making industry. The 
Aeolian Company has perfected refinements and improvements in 
piano building which have raised the quality of both Grand and 
Upright pianos to a point never hitherto attained. 

Quality is the dominant characteristic of Aeolian Company 
instruments— a superiority in quality which has made them the 
recognized standards of the world. 

At the same time so great is the production of the Aeolian 
Company factory organization, so wide are the economies which 
this unparalleled production makes possible, that Aeolian instru- 
ments represent, dollar for dollar, the highest value to be obtained 
upon the market to-day. 



THE AEOLIAN COMPANY 

Largest Manufacturers of Musical Instruments in t/ie World 
Aeolian Hall 29-31-33 West 42d Street 



- N e:w jersey 



ni{iiilbiiPlJ<lii{iliiiiihhhiiilii<blJJ:iU 



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60 



l|l{l{l|ll{|{l{l{q|l{l{l{|{lrnlllllnllmll[llll^lll!liTr'lllll^illTl:ill|>li^1llilnl^^ 



C R A (^i ^"^ o r-» 



Life in Cranford 



the VENICE of New Jersey 




V? ' ■&.; 



All of the Attractions of the Country 

plus the Comforts of the City. 
40 Minutes from City Hall, New York. 



Lowest Death Rate and the Best Water 

(Artesian Wells) in the State. 

Perfect Traun Service. 



ANEW eighteen hole Golf Course ; Canoeing or Skating on the picturesque Rahway ; 
Tennis Courts ; Unsurpassed Automobile Roads leading to lakes or mountains, Ideal, 
soft, well-kept Roads and alluring bridle paths for Horse-back riding ; Boys' Club 
and Girls' Tramp Club for Wigwam Girls ; ample Public School accommodations in new 
modern buildings ; Churches and Library, are a few of the many attractions that bring 
people to Cranford. 

If you are looking for a HOME, Cranford will supply you with all the comforts and 
wholesome pleasures of Life. 

Delightful HOMES for everyone, forty minutes from New York City Hall, at rentals 
ranging from $30.00 up. 



W. M. SPERRY BUILDING 
Apartments and Stores to Rent. 



CRANFORD TRUST BUILDING 
Apmts., Stores & Offices to Rent. 



Apply to W. M. SPERRY 

or to any Real Estate Agent in Cranford, N. J. 



NEW JERSEY 




CRANFORD 



ii|lll| 




CRANFORD REALTY COMPANY 

GROVE SACKETT, Manager 

GENERAL REAL ESTATE AND FIRE INSURANCE 

Desirable Building Lots and Modern Residences for sale or rent. 
Office, 13 N. Union Avenue, Cranford, N. J. 




BUY LOTS IN RANKIN PARK, cranford, n. j. 

THIS Property is conveniently situated in the western section of Cranford and only a few minutes walk from 
Garwood. The main line of the Jersey City and Philadelphia Trolley R. R. passes the property, giving rapid 
transportation every 15 minutes in either direction. High lying Lots and Plots at moderate prices. Lots can 
be bought on the monthly installment plan. Houses built to suit purchaser on very liberal terms. Send for full 
particulars or visit Cranford and let us show you this property. 



RANKIN PARK LAND CO., NORTH AVENUE east. 

REAL ESTATE AND INSURANCE 



CRANFORD. N. J. 



62 



N EW 



ililnlUlliUdiiliUiliilllllllllillllHlllliliiMlliilli 



"ii'iiiiiimnim 



Ci=? A Ki p^mp? n 




INDOUBTEDLY you in- 
tend to investigate modern 
heating methods for your 
new building. 

As leading manufacturers of heat- 
ing and cooking apparatus for over 
seventy-five years, our catalogues will 
interest you. 



Richardson & Boynton Co. 

Established 1837 

31 West 31st Street 

New York 



Richardson Perfect Fresh Air Heaters 

Richardson Boilers 

for Steam and Water Heating 

Richardson Perfect Cooking Ranges 



Catalogue on application. 



NEIW JERSEV 



63 



RAN FORD 



HOWARD COX, Pres. & Treas. C. RAY COX, Sec. 



KAJA PRI7VTI7VG V>U. 



DESIGNERS, ENGRAVERS 
AND PRINTERS OF 
BUSINESS LITERATURE 



^ We have all the facilities for producing 
a Booklet or Catalog, combined in one shop. 

^ When you give us an order to build a 
book, you know just who to hold responsi- 
ble for the final result. 

^ We do all the work and guarantee abso- 
lute satisfaction. 

fl There can be no shifting of responsibility 
between Designer, Engraver or Printer. 

fl Good work at a reasonable price is our 
motto. 

^ This book is one of our silent salesmen. 

^ ^ ^ 

MB -sa 

30-32 Sullivan Street New York 

Telephone 4298 Spring. 



ELW sJ E K S El'V^ "*''*''*"'' I'i'i""'!'''" liaaiiiiiiiiijiiiii 



61 



Like a jewel in a crown, 
Is this little Jersey Town; 
With its sparkling crystal stream, 
Banked by lawns of emerald green, 
Its happy homes and Streets of shade, 
Air so pure and roads well made, 
Children merry, bright and rosy. 
Churches good and very cosy, 
Schools we have of far renown; 
Come and live in Cranford town. 




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LIBRARY OF CONGRESS 




014 206 203 3 • 




